JuiceLand celebrates South First opening Saturday with party and half-off drinks

As the electrically colored locations of JuiceLand continue to pop up in every corner of the growing city, the locally owned business celebrates its new South First location Saturday with the kind of party that captures the spirit of the shops.

JuiceLand on South First Street.

The location at 2210 S. First St. will be selling its organic juices and smoothies for half-price at the party from 10 a.m. to 5 p.m., as Henry and the Invisibles and French hip hop duo Bypass perform live music, kids get temporary tattoos and faces painted, party-goers spin a prize wheel, and comedians Chris Castles and Jt Kelley troll attendees from a dunk tank to raise money for Casa Marianella.

In addition to the drinks and vegan grab-and-go food that has made JuiceLand’s 20 Austin-area locations a hit, the South First store is also home to the second location of Exploded Records, which sells new and used vinyl ranging from Texas swing to Afropop.

“South First street has been home to so many iconic haunts over the years, places where I learned to love Austin back when I was new to town in the 90’s. I came up with my original juice menu when Bouldin Creek was where Elizabeth St cafe is now, spent countless hours hanging at DJ Dojo with DJ Manny, and celebrated at Polvos whenever I had the chance,” JuiceLand founder Matt Shook said. “Bringing some funk and good times to that street feels like a rendezvous with a really good friend.”

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